Immediate return on investment-

Legalsophia search engine optimization is the manipulation of website rankings for selected keyword searches. Where a website appears for important legal service search terms will determine the amount of site visitors and influx of new clients. A sophisticated web design that is positioned on the first page of Google for popular keyword searches like “divorce lawyer”, “medical malpractice attorney” reaches the largest audience of prospective clients and converts the highest percentage of visitors into new cases. Website optimization yields large returns.

There are two ways to optimize a law firm’s website. Pay directly to search engine companies, like Google to position your website for selected searches or through organic optimization. Adwords campaigns charge businesses a fee for placement which allows for a paid number of clicks to a website. Each time a person opens the website money is deducted from an established account. When the funds are exhausted, the law firm’s website ranking is gone.

Organic optimization is the placement of a website for selected search terms through the manipulation of search robots. Back link strategies are created through the posting of diverse content on the web with press releases, custom articles on blogs, reviews on third party sites and the addition of directory listings. Unlike PPC ads, organic search engine optimization does not expire. Once the content is created it remains a permanent presence on the web. With the addition of new posts, and other SEO strategies, the rankings are maintained in position on the web.

Although organic optimization is more cost effective, both strategies bring results. An experienced marketing firm will use both methods of optimization depending on the client need.  For fast effective results, professional marketing firms will implement PPC ads at the beginning of a campaign to achieve immediate rankings while organic strategies take effect.

Statistics prove that websites ranked on the first page of Google for popular searches maintain the highest website traffic and yield the largest percentage of market shares. For an immediate return on investment look to a marketing firm with a portfolio of clients that appear first for popular search terms. Organic optimization and PPC ads brings immediate revenue increasing results.